In just a few short months, the Covid-19 pandemic has completely transformed the entire world, leaving many businesses struggling to keep up.
But while so many companies are struggling, there are also stories of forward-thinking operations that have adapted to the changing conditions and are thriving in this difficult environment.
The major difference between businesses that are doing well right now and those that aren’t is a willingness to adapt their operations to accommodate what has become our new normal, and those successful business adaptations tend to fall into one of four categories.
Get Your Sales Online
With a massive decrease in foot traffic hitting just about every business in the country, the best way for anyone to find sales these days is to record them through some type of online portal.
Online ordering has been a tremendous point of differentiation for restaurants that are pivoting to take-out focused models, but retails stores across the country have also seen an uptick in online orders.
So, with that in mind, the first step for any business to adapt to this new normal is to find a way to sell their products over the internet.
Social Media Marketing
Once a business is set up to sell online, the next logical step is to market those products through online channels like social media.
If you already have a following, this can be done for free on almost every platform. If you are starting from scratch, business accounts are seeing tremendous results using Instagram and Tik Tok right now.
For the businesses that are fortunate enough to have a little money to put behind a social media ad campaign, there is no better value in marketing than Facebook ads. Start spending a few bucks on your various posts and watch the sales start rolling in.
Double Down on What You Do Best
One of the benefits that come with moving to a more online-focused business is that it will force your company to dial in exactly what products offer the best value for both the customer and your bottom line.
As that product mix starts to crystalize on your website, understand that this is your bread and butter business, and invest more effort to double down on similar products.
Test Out New Ideas
The Covid-19 pandemic has also provided a risk-free opportunity for businesses to test out ideas that might have seemed a bit too risky in the past.
Look at anything you try during this time as nothing but upside because you can always blame anything that doesn’t work on the pandemic itself…so there won’t be any embarrassment over failures.
Anyone struggling to make ends meet right now surely doesn’t want to hear about other businesses that are recording record profits, but the gap between those two situations is actually a lot closer than you might think.
Instead of viewing the current situation as a noose around your neck, choose to search for the hidden opportunities instead and you will already be on your way towards being one of the fortunate businesses that thrive during the tough times ahead.
